Choosing the Best Territory Planning Software for Your US Sales Team LionO360

 If you're still wrangling sales territories with spreadsheets and sticky notes in 2025, I don’t know whether to be impressed or concerned. The old-school approach just doesn’t cut it anymore—too much chaos, too many reps tripping over each other (sometimes literally), and a ton of promising leads slipping through the cracks. For sales teams hustling across the US—juggling states, regions, all sorts of customer types—territory planning software is basically your secret weapon. It helps you cover more ground, assign reps without the drama, and actually grow revenue instead of just spinning your wheels. 

Here’s how these tools make business way easy: 

• Assigning territories by whatever you need—location, ZIP, demographics; you name it. 

• Making sure nobody is drowning in work while someone else is drinking coffee. 

• Helping you reach more customers and waste less time in traffic. 

• Lining up your territory plans with your sales goals (instead of just predicting) 

 Skip the software and you’re basically inviting double-work, ignored hot spots, and confusion that’ll have your team side-eyeing each other at every meeting. 

  

So, what should you actually look for in territory planning software? 

First off, you want to see your territories on a map. Not just any map—one you can interact with. Zoom in, see where folks are overlapping or, worse, where nobody’s covered at all. Good software even suggests better territory splits based on who’s living where and who’s ready to buy. 

And integrations? Don’t even get me started. If your territory tool can’t talk to your CRM (think Salesforce, lionobytes, HubSpot) or mapping apps like Google Maps, just skip it. You want everything in one place—customer data, routes, service calls, the work. No more digging through five apps to figure out where you’re supposed to be. 

Territory customization is huge, too. No two businesses slice up their markets in the same way. Maybe you need to break things up by state, maybe ZIP, maybe by which customers are actually worth your rep’s time. Your software should flex with you, not box you in. 

Picking the right tool really depends on your team. Small biz? Keep it simple—basic mapping, CRM plug-in, easy dashboards. Enterprise? Go nuts with AI-powered territory suggestions, predictive analytics, and all those fancy permissions so your hundred-person team doesn’t melt into chaos. 

  

Some quick real-world wins  

• A Texas consumer goods team chopped 25% off their travel time, so reps hit more accounts every week for commission checks.   

• In California, a medical equipment supplier used demographic targeting to assign reps by hospital density and boosted sales 18% in three months. Not too shabby. 

  

So, what’s trendy for 2025? 

• Maptive – Killer for flexible mapping and DIY territory setups   

• Territory Mapper by Align Mix – If you’re all about that ZIP code life   

• Badger Maps – Combines routing, mapping, and territory visuals for road-warrior reps   

• Xactly Align Star – Enterprise-grade, loaded with analytics   

• LionO360 CRM with Territory Management – All-in-one: CRM, service, and territory 

  

Pitfalls? Oh, there are a few! 

• Don’t ignore integrations. If your shiny new tool won’t sync with your CRM, congrats, you just made a new data silo.   

• Complicated software = angry reps. If it’s not dead simple, nobody will use it.   

• Leaving your reps out of the buying decision is a rookie mistake—they’re the ones using it every day.   

• And for the passion of growth, don’t buy something that can’t scale with your team. 

  

Ready to actually fix your territory mess? The Conclusion 

Figure out where your current process is falling apart. Think about what actually needs to plug into your CRM or workflow apps. What do your reps complain about most? What is your budget? Can the tool grow when your team does? Tick those boxes and you’ll actually see your sales team start to run like a well-oiled machine. 

Get the right territory planning software and your sales team will cover more ground, stress less, and actually hit those targets. Don’t wait—check out the top options and get your crew set up for the best year. 

 Read more: Real-Time Territory Management